Portrait of Joseph "Joey" Bearbower, Creative Director and Growth Operator
Open to Creative Director roles · Remote

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Creative Director & Growth Operator

Joseph “Joey” Bearbower

  • Brand Identity
  • Growth Strategy
  • Web3 Native

Bootstrapped a project to a $1M market cap. Zero outside funding.

Managed millions in DAO treasury as a multisig signer.

Ran $20K/month in ad spend. Best in state, nationally recognized.

Brand Identity SystemsPaid Media at ScaleShort-Form VideoMotion GraphicsSolana NativeDAO GovernanceArt DirectionGrowth StrategyCommunity BuildingLaunch Execution
$0M

Market Cap Achieved

 

DAO Treasury Managed

 

Nationally Recognized Dealership

 

Saw My Artwork

Hundreds of motivational artworks shared worldwide across numerous platforms and seen by millions — licensed and featured on retail products sold in stores and online

What I Bring

Every skill listed is backed by measurable results—not theory.

Creative

  • Brand Identity

    Built full visual systems from scratch — logo, type, color, voice — that feel native to the culture they live in and stay recognizable at thumbnail size.

  • Motion Graphics

    Scroll-stopping edits built around the first 1.5 seconds, designed to be rewatched and shared rather than skipped.

  • Hand Lettering & Art Direction

    Hundreds of original artworks and lettering pieces shared worldwide, licensed and featured on retail products sold in stores and online.

  • AI-Enhanced Workflows

    Multiply creative output using Midjourney, Runway, and ChatGPT—shipping campaigns faster without sacrificing craft.

Growth

  • Paid Media Strategy

    Directed $20,000/month across Meta, TikTok, and Google Ads—directly contributed to winning Best Dealership in the State, with national recognition.

  • Social Media Management

    Own the full content engine — calendar, creative, captions, comments — and grow accounts purely organically, with no paid boost behind the numbers.

  • Short-Form Video

    High-converting video ads and organic content that consistently outperformed engagement benchmarks.

  • Community Building

    Turn passive followers into active participants: daily presence, rituals, and reasons to show up that keep a community alive between launches.

Web3

  • Token Launches

    Launched a meme coin on pump.fun that reached a $1M market cap and 2,000+ DexScreener rocket hits—all organic, zero outside funding. Full on-chain verification available upon request. Token name withheld publicly to protect early supporters.

  • DAO Governance & Treasury Management

    Elected Super Representative and treasury multisig signer from 2022 to 2024. Co-managed a multimillion-dollar token treasury. Approved proposals, allocated funds, protected community assets.

  • DeFi & NFTs

    Over $1M in personal trading volume last year. Hands-on experience across Solana DeFi and NFT ecosystems.

  • Solana Ecosystem

    Builder, trader, DAO contributor, DRiP creator, launchpad developer. Deep native knowledge that can't be faked or learned overnight.

Made to Be Watched Twice

Content people watch again — and send to someone else.

I’m known for making content that doesn’t just get seen once. It gets replayed, screenshotted, reposted, and shared — and more than a few times, it’s gone fully viral. That’s not luck. It’s a system: hook, hold, payoff, loop.

Hooked in 1.5 Seconds

Every piece is built around the first frame. If it doesn't stop the thumb instantly, it gets recut until it does.

Made to Be Rewatched

Layered edits, hidden details, and loop-friendly endings — people watch it twice before they even realize it restarted.

Viral More Than Once

Not a lucky post. Multiple pieces across multiple accounts have broken out, because the process is repeatable, not accidental.

Built to Get Sent

Shares beat likes. I design for the moment someone says “you have to see this” and drops it in a group chat.

1.5s

Hook window I edit to

100%+

Retention from loops & rewatches

Millions

Organic views across platforms

Repeatable

Breakouts, not one-offs

Selected Work

Click any project for the full case study — the challenge, how I approached it, and what it produced.

Experience

2023–Present

Founder & Creative Director

Self-Funded Token Project — Solana Ecosystem

Conceived, designed, and launched a token from concept to $1M market cap. Built dashboards, created complete brand identity, and grew community to 2,000+ DexScreener rocket hits.

2022–2024

Super Representative & Treasury Signer

Web3 Gaming DAO — Solana Ecosystem

Served as elected Super Representative and treasury multisig signer from 2022 to 2024, managing a multimillion-dollar token treasury. Drove governance participation and represented the DAO in ecosystem partnerships.

2021–2023

Growth & Creative Lead

Automotive Dealership Group

Directed $20,000/month in paid media across Meta, TikTok, and Google Ads. Produced short-form video and ad creative. Campaign performance helped the company win Best Dealership in the State, along with national recognition.

2019–Present

Independent Creative & Content Creator

Remote — Global Audience

Original artwork, hand lettering, and motion graphics seen by millions worldwide. Built websites using Webflow, WordPress, Shopify, and custom code. Active DRiP creator on Solana.

How I Work

The reason teams keep me: I remove work from your plate instead of adding it.

01

Owner, Not Order-Taker

I take a goal, not a task list. I'll define the brief, build the plan, ship the work, and report the number it moved — without needing to be managed through it.

Ran brand, product, and community for a launch end to end, solo.

02

Speed With Taste

Most creative teams choose between fast and good. I ship in days, not sprints, because I cut my own assets, write my own copy, and test in the market instead of in meetings.

Rebuilt a full ad creative library and had it live in under two weeks.

03

Accountable Creative

Every concept ties to a metric before it gets made — CPL, retention, shares, holders. If it doesn't perform, I kill it and recut it. Taste is the input; results are the scoreboard.

$20K/month in spend managed against live performance, not vibes.

Technical Skills

Design & Motion

  • After Effects
  • Premiere Pro
  • CapCut
  • Figma
  • Hand Lettering
  • Illustration
  • Motion Graphics

AI Tools

  • Midjourney
  • DALL-E
  • Runway
  • ChatGPT
  • DeepSeek

Web Platforms

  • Webflow
  • WordPress
  • Shopify
  • Lovable

Code

  • HTML
  • CSS
  • React
  • Front-End Development

Advertising & Analytics

  • Meta Ads
  • TikTok Ads
  • Google Ads
  • DexScreener
  • Campaign Analytics

Web3 & Crypto

  • Solana
  • DeFi
  • NFTs
  • DAO Governance
  • Token Launches
  • DEX Tools
  • Treasury Management
  • Multisig

What People Say

“Joey is the rare creative who actually understands the numbers. He rebuilt our entire ad creative from scratch, cut our cost per lead almost in half, and had the whole thing live in under two weeks. He’ll out-work you, out-ship you, and still hand you something that looks better than what an agency would charge five figures for.”

— Former marketing partner, automotive retail group

Let’s Build Something